Unlocking Value at 230 Calle Pintoresco

We increased our clients cash flow by $42m in 2025. This is one of the ways Johnston Pacific did it.

Client: Industrial Building Owner

Brokerage: Johnston Pacific Commercial Real Estate, Inc

Property: 5,406 sq ft. industrial building at 230 Calle Pintoresco, San Clemente, CA

Transaction: 5-Year Industrial Lease

Property Overview

230 Calle Pintoresco is an industrial property located in the Rancho San Clemente Business Park. While well maintained, the building faced a major challenge in today’s industrial leasing market: nearly 60% of the space was configured as office, making it unattractive to most warehouse, manufacturing, and distribution users.

In a market where tenants prioritize functionality, clear space, and efficient layouts, the property’s heavy office build-out significantly limited demand.

The Challenge

Despite being in a desirable location, the building struggled to gain traction because its layout did not match what modern industrial tenants were seeking.

Key obstacles included:

Excessive office space relative to warehouse area
A mezzanine structure that restricted usability and flexibility
Limited appeal to core industrial users
Reduced competitiveness compared to nearby properties

Many owners in this situation attempt to lease “as-is,” resulting in extended vacancy, downward pressure on rent, and missed opportunities.

Johnston Pacific’s Strategic Guidance

Rather than simply marketing the space, Johnston Pacific took a consultative, data-driven approach.

After analyzing tenant demand and market trends, our team identified that the property’s layout, not its location or condition, was the primary barrier to leasing.

We advised the owner to:

Dismantle the mezzanine structure
Reduce the oversized office footprint
Rebalancing the space toward warehouse and production use
Reposition the property to align with active tenant requirements

This recommendation required upfront investment. However, it was based on our deep knowledge of the South Orange County industrial market and our experience with what truly drives leasing velocity.

The owner trusted our expertise and executed the recommended improvements.

Execution & Repositioning

Once the mezzanine was removed and the space was reconfigured:

The property became more versatile
Prospective tenants could envision immediate occupancy
The building compared favorably with competing inventory
Marketing momentum increased significantly

Johnston Pacific then relaunched the property with a refined positioning strategy, targeting qualified industrial users actively seeking functional space.

Results

The impact was immediate and measurable.

The property was successfully leased on a 5-year term
Vacancy risk was eliminated
Long-term income stability was secured
The owner avoided prolonged downtime and rent concessions
The building’s market perception shifted from “challenging” to “competitive”

By following Johnston Pacific’s guidance, the owner transformed a difficult-to-lease asset into a stabilized, income-producing investment.

Why Johnston Pacific Delivers Results

This transaction exemplifies what sets Johnston Pacific apart.

We don’t just list properties.
We analyze, advise, and execute strategies that maximize performance.

Our approach includes:

In-depth market intelligence
Firsthand knowledge of tenant demand
Honest, data-backed recommendations
Proactive asset repositioning
Full-cycle leasing execution

Building owners who partner with Johnston Pacific benefit from decades of experience and a team that treats every assignment as a long-term relationship, not a one-time transaction.

Conclusion

At 230 Calle Pintoresco, success wasn’t driven by luck or timing. It was the result of expert guidance, informed decision-making, and trust in proven advisors.

By listening to Johnston Pacific’s recommendations and investing strategically, the owner achieved: